The Ready. Set. Read! campaign was developed to support fundraising efforts and highlight EPL’s partnership with Dolly Parton’s Imagination Library, which provides free books to children from birth to age five.
The campaign features an EPL customer who participates in the program, making the visuals personal and relatable while highlighting its impact. The custom Ready. Set. Read! signifier, inspired by children’s letter blocks adds a playful, cohesive look that captures the joy of early literacy.
